About Us
Newton Crouch has served the agricultural industry since 1940 as a pioneer in spreading and spraying equipment. For over 80 years, we have remained a family owned and operated business dedicated to providing farmers and agribusinesses with the most dependable application equipment on the market. We are known across the industry for Building The Best, and we take that reputation seriously in every product we manufacture.
Our passion is your success in the field. We prioritize service, dependability, and quality construction to ensure your equipment performs when it matters most. To support your operation, we maintain an extensive inventory of parts including precision components, pumps, fittings, spray tips, and tanks. We also provide hands-on training to ensure you achieve the efficient and accurate results you expect from a Newton Crouch machine.
our team
We could not deliver the high level of service and support without our knowledgeable and dedicated team. From our sales team to our production floor, everyone is focused on giving you the best equipment and experience. In every situation, our world-class team members are ready to help our customers get what they need, when they need it.
W. Newton Crouch Jr
Tank Specialist
As a second-generation family member, Newton has spent most of his life and career in the business as it has evolved and grown over the years. Newton is a liquid storage expert. He is extremely knowledgeable about sizes, pricing, usage, specifications, and availability of Norwesco tanks. He provides top-notch service and has helped to make Newton Crouch the largest poly tank provider in the southeastern United States.
Matt Aderhold
Regional Sales Manager (Mid-Atlantic & Eastern Canada)
Matt joined Newton Crouch in the Spring of 2022 as our in-house sales and service representative for Griffin and has become a vital part of our team. Today, Matt manages the Mid-Atlantic US and Eastern Canada Region.
Matt is a graduate of ABAC and has a background in both agriculture and production. Matt doesn’t shy away from a challenge and is committed to doing whatever it takes for our customers. He has become an excellent resource for technical issues and precision electronics.
Jeremy Merrill
Regional Sales Manager (Western US)
We are excited to have Jeremy as part of our team. His knowledge of agriculture and the Western US has been an asset to Newton Crouch’s expansion. Jeremy is based in Rigsby, Idaho and travels throughout his region to meet with customers and dealers.
Western US Territory Includes:
- Idaho
- Oregon
- Washington
STAN JOHNSON
GRIFFIN PARTS REPRESENTATIVE
Stan joined the Griffin Parts Department in February 2020. Stan brings to Newton Crouch experience as an electrician, machine operator, and has worked for nearly 30 years in parts sales with other organizations. Stan understands the mechanical side of our equipment and will work to find the right solution. He is knowledgeable and ready to help ensure you have the parts you need when you need them.
Brad Knoph
Parts Sales Representative
Brad joined the Griffin Parts Team in 2023. He came to Newton Crouch with a wealth of automotive experience. He is eagerly learning the complexity of Ag Equipment and ready to help our customers.
Toni Whatley
Customer Service Administrator
Toni joined our team in 2022 and has a background in administrative support, office management, and event planning. Toni is organized, efficient, and passionate about helping others. She keeps our Griffin location flowing and provides tremendous support to our sales, production, and accounting teams. When you call our Griffin location, more than likely, you will experience Toni’s hospitality. Toni works hard to ensure that our customers’ needs are met and that nothing falls through the cracks.
Randy Payton
Production Consultant
Randy has been a cornerstone of Newton Crouch since 1998. During his many years as Production Manager, he helped shape the dependable, user-friendly equipment our customers know today. Even in retirement, Randy continues to give back by answering service calls and supporting customers in the field. Known for his knowledge and genuine care, Randy’s dedication reflects the values Newton Crouch was built on—and continues to carry forward.
Richard Williams
Albany Manager
Richard is one of the most efficient managers you will ever meet! He knows his inventory, his customers, and how to deliver excellent service. Richard started with Newton Crouch in 1990 and had been the backbone of the Albany office ever since. Through tornado damage, droughts and floods, Richard has served the South Georgia market with exceptional customer service.
Brian Crosby
Regional Sales Manager
Brian is the Newton Crouch Territory Manager for equipment sales for the following regions:
- South Georgia –South of I-16
- North Florida
If you live in South Georgia, you know Brian Crosby. For more than 20 years, Brian has been working hand-in-hand with growers to ensure they have the equipment they need and the service and support necessary to keep them going. He has a deep knowledge of Newton Crouch equipment and is passionate about his customers’ success.
Marcus White
Service & Pre-Owned Equipment Manager
Marcus brings more than 10 years of Newton Crouch experience to the Albany location where he leads the Service and Pre-Owned equipment programs. Marcus is passionate about growing the service department at Newton Crouch. He can provide in-house or on-location service for your equipment. Make sure your equipment is ready for the field by contacting Marcus! In 2022, Marcus kicked off Newton Crouch’s trade-in program. For more information and to see if your spreader qualifies, please contact Marcus.
Hewett Sutton
PARTS SALES REPRESENTATIVE
With nearly 30 years of experience at Newton Crouch, you can count on Hewett to make sure you are taken care of with it comes to parts and tanks. If you visit our Albany location, Hewett will be ready with a smile to help you when you walk in the door.
Randy White
Sebring Manager
Randy listens to his customers and works to provide them with creative solutions, custom equipment, and service necessary to be successful. Got an airboat sprayer with a problem? Need something extra in your orange groves? Since 2003, Randy has led our Sebring location and provided excellent service to our Florida customers. Not only does the Sebring location sell parts, fittings, and tanks but they build custom equipment and act as manufacturing support to our Griffin facility.
Bobby McNabb
Parts Sales Representative
Bobby joined the Newton Crouch Sebring team in 2024 and comes with a wealth of mechanical knowledge.
Joe Beal
PLANT MANAGER
We are excited to add Joe to our Newton Crouch team. Joe brings a wealth of experience in manufacturing leadership, lean operations, and team development. His hands-on approach and passion for continuous improvement is instrumental as Newton Crouch continues to grow and optimize our production capabilities and operations.
ALICIA WILLIAMS
Production Control Manager
Alicia has been an integral part of the Newton Crouch team for more than six years. Alicia began her Newton Crouch career in the Griffin front office supporting the sales and accounting teams. Through the years, Alicia became a “liquid expert” and moved to our production department. Now, she is the master of our production schedule and a liaison between sales and production to ensure our customers’ orders are ready for them when they need them.
CAROLINE MORGAN
Quality Engineer
Caroline joined the Newton Crouch team in 2026 as a Quality Engineer.
David Carter
PRODUCT ENGINEERING MANAGER
Since 2008, David has been a leader on the Newton Crouch production team and in 2025, he transitioned to our Product Engineering Manager Role. David will lead Newton Crouch’s new product development, existing product improvement, and the integration of new technologies into our product lines. His deep knowledge of our operations and commitment to excellence make him the perfect fit to lead this next phase of innovation.
Andy Hutchens
Design Drafter
Andy joined our team in 2024 and has become an integral part of our production team. Andy comes to Newton Crouch with a rich history in CAD and is helping to modernize our current drawings.
ROBBIE SHEPPARD
PARTS & Purchasing MANAGER
Since joining our team in 1999, Robbie has held a variety of positions at Newton Crouch. Today, Robbie manages our Griffin Parts, Purchasing, and Inventory teams. Robbie has a wealth of parts and technical expertise and works hard to ensure our customers are taken care of efficiently. He is always on the move and bounces between Parts, Sales & Production.
Bo Carter
Logistics Manager & Production Support
Bo joined the Newton Crouch team in 2025 as our Logistics Manager. With a strong focus on customer service, Bo helps ensure deliveries run smoothly and on time. His dedication keeps our equipment moving efficiently so our customers can keep their operations running without a hitch.
Jonathan Davis
Supply Chain Specialist
Jonathan joined the Newton Crouch team in 2023 and plays a key role in our inventory control, making sure products move seamlessly into our inventory and to our customers. With a focus on efficiency, cost-effectiveness, and timely delivery, Jonathan helps keep our operations running smoothly and our customers well supplied.
Madeline Weitz
CEO
Madeline has more than a decade of leadership experience across multiple sectors. She is an operations-minded executive who is passionate about driving change and streamlining processes to enable teams to succeed and grow. Madeline has an extensive background in manufacturing, quality control, accounting, and marketing. She has been a driving force in creating efficiencies on our production floor and throughout our business, positioning us for the future.
Dave Guinotte
Vice President of Sales
Dave joined the Newton Crouch team in 2023 as the Vice President of Sales. Dave possesses a strong sales and his experience in building teams that foster strong relations with customers while driving revenue growth will be integral in expanding Newton Crouch’s network. Additionally, Dave has nearly two decades to experience with precision Ag Technology. We are fortunate to have his experience and knowledge join our leadership team.
Dave graduated from Colgate University where he played football. Today, he resides in Colorado with his family.
LUIS GONZALEZ
CONTROLLER
Luis joined the Newton Crouch team as Controller in 2022. Luis has more than two decades of experience in Accounting, Finance, and Management working with large and small organizations in the USA and abroad. He has worked to streamline our accounting, business development, reporting, and administrative processes. Luis’ leadership and expertise will be instrumental in our growth and success.
ELIZABETH MCDOWELL
Marketing Manager
Elizabeth officially began with Newton Crouch in 2003 but as a third-generation family member, she grew up in the business. Elizabeth has worked in several roles over the years, but today her focus is managing Newton Crouch’s marketing strategy and supporting initiatives in digital, social, and print. She has extensive product knowledge and is an integral part of the team. Her love of Newton Crouch – the family, history, brand, and impact we make in communities around the world – is what makes her so successful at sharing our story with you.
Ginnie White
Accounting & HR Manager
Ginnie joined the Newton Crouch team in 2022. Having spent many years in agriculture in South Florida, Ginnie is a great asset to our accounting and HR departments. Ginnie oversees the daily accounting processes and works closely with Controller, Luis Gonzalez, and AP Representative, Jennifer Barden.
Along with Accounting, Ginnie handles Newton Crouch employment opportunities, benefits, and safety. Ginnie is based in our Sebring office.
Maria Solebello
AR & Billing Specialist
Maria is a vital part of the Newton Crouch team. She handles our billing and assists with inventory, all while ensuring that our local Sebring customers get great customer service.
Jennifer Barden
AP Specialist
OUR MISSION
Our mission is to manufacture high quality, easy to use application equipment and provide superior service and support for our customers. We strive to create an efficient, accurate, and hassle free application process for every operator.
Our Values
Customer Obsessed
We are passionate about maintaining great relationships and are committed to providing exceptional customer support.
Genuine and Honest
Building relationships through open and honest communication.
Take Ownership
We take pride in our work and will do what ever it takes to get the job done right.
Be curious
We believe that curiosity pushes the boundaries and drives us to learn, grow, and excel.
Think Big
Have the desire to see beyond the ordinary and the enthusiasm and energy to follow through.